Piano and Drums Poem Analysis Essay

In Gabriel Okara’s poem, â€Å"Piano and Drums†, Okara expresses his feelings and thoughts of a primitive society in contrast to a western society. Being an African himself, and having studied in a western society, the poem reflects the confusion in his emotions as well as the loss of self-identity. The title of the poem itself, â€Å"Piano and Drums† displays a sense of dissimilarity and contrast as the instruments are so unalike in terms of sophistication. Throughout the entire poem, Okara incorporates the instruments to further express, through music, how the speaker is feeling. By using well-structured stanzas and poetic devices such as imagery, symbolism, sensory detail, personification, and diction, Okara is able to immerse the readers into the difficulties of cultural conflict and the confusion of a person in the midst of the two contrasting societies. Some of the most important poetic devices utilized in this poem by Okara are imagery and symbolism. Throughout the progression of the poem, there is a constant use of images to assist in displaying Okara’s conflicting emotions about the two separate worlds. The title of the poem, â€Å"Piano and Drums† clearly displays the symbols that are used in the poem. In expressing views of his native culture compared to Western culture, Okara uses the â€Å"jungle drums† (2) to represent the African culture and does the same with the â€Å"wailing piano† (17) to represent Western culture. These symbols are used particularly because of the complexity of the instruments. Being such a simply crafted instrument, with just a resonance chamber and animal skin, the jungle drums are a good symbol to signify the African life. On the contrary, with the piano being such a complex instrument with many components assembling it together to create more variety of sound, it is distinct that it embodies the Western lifestyle. In consideration of these symbols, the speaker implements more imagery to further display the contrast between the two symbols and emphasize the disorientation the speaker is enduring. Therefore, in order to execute his use of imagery successfully, he proceeds further by making a clear contrast between the images of a sophisticated society in contrast to a primitive society. For example, beginning the poem with, â€Å"when at break of day at a riverside† (1) the speaker is able to communicate to the readers that there is a sense of a beginning of a natural life. It also shows that the speaker is trying to convey that there is new civilization, as in the past, rivers have been the starting point of a developing civilization. In the same stanza, the speaker displays raw images of the jungle drums being like â€Å"bleeding flesh† (4). By implementing such primeval pictures, the poet is aiding the readers to make a connection between the drums and the rawness of the instrument and where it originates. Additionally, in the first stanza, there is reference to predator-like animals; for example, the â€Å"panther ready to pounce† (6), the â€Å"leopard snarling about to leap† (7), and the â€Å"hunters crouch[ed] with spears poised† (8). All these predatory images of wild animals are symbols to portray instinctive, primal behaviour which show the aspects of African culture that focus on survival and a natural lifestyle. Furthermore, the poet continues the idea of the drums symbolizing African culture in the second stanza through implementing more imagery. An example in this stanza is of the â€Å"blood rippl[ing], turn[ing] torrent† (9). This image of blood flowing and turning into streams refers back to the raw, primitive tone of the poem as the image of blood makes readers infer hunting and survival. In the next lines of the stanza, Okara includes an image of the speaker â€Å"in [his] mother’s lap a suckling† (11). This image of a mother feeding her young is extremely naturalistic and shows the ingenuousness of African life as well as the simplistic way of life. However, readers are particularly able to use this image to surmise that the speakers comfort lies in his mother’s lap and his motherland. Despite the primitiveness and rawness, the speaker reminisces on his childhood and the security of being with his mother. This idea of missing his homeland is further sustained in the image of â€Å"simple/paths with no innovations† (12/13). The choice of the word â€Å"simple† describes the ease the speaker feels in his homeland as there are no complex advancements or difficulties to deal with. Also, the simple paths are concomitant with the Africans’ primary focus on basic survival as staying alive is their only concern in life. The speaker feels â€Å"fashioned with the naked/warmth† (14/15) which is another example of the unsophisticated, primordial style of African culture as the image shows a bare person. Yet, even though they are unclothed, they still feel the warmth of their body suggesting their healthiness and livingness which is the most important to them. In complete contrast, the third stanza portrays the piano as a symbol to exemplify Western culture as being sophisticated, complex, and intricate which is also portrayed through additional images. However, despite the usual thinking of sophistication being praised, the speaker, in this case, puts Western culture in a negative light which is presented through the music of the piano. When first introducing the piano, it is described as a â€Å"wailing piano† (17) which gives the readers an image of a disturbing, crying baby that is an annoyance to the ears. This is in contrast to the speaker’s views of the â€Å"mystic† sound of the drums which the speaker views as a simple, but magical instrument. Also, the fact that the piano is playing a â€Å"solo† (18) displays the independence, individuality, and the selfishness of the people in the Western world. In addition, the â€Å"far-away lands/and new horizons† (20/21) illustrate the distance at which the speaker feels he is with the Western society. As the speaker feels so close to his roots and his native land, the Western society is foreign to him and, therefore, feels far away and distant. The new horizons just further emphasize the alienation he feels to be in that sort of culture where there are constant innovations and discoveries being made. This isolation is also expressed through the image of the speaker being â€Å"lost in the labyrinth† (23). Once again, the complexity of the labyrinth reflects onto the speaker’s view of the complexity of the Western world. However, as he feels lost in the labyrinth, it shows that he is not fitting into the society and feels uncomfortable. This especially contrasts with the comfort he feels in his mother’s lap in the second stanza. To add, in the last line, the word â€Å"daggerpoint† (25) strikes out to readers as the image of the dagger is strong. Even though the speaker displays the violence of the African natives, readers get the sense of the speaker viewing the Western society to be more violent in the sense that African’s kill animals to stay alive, but Western people use violence against other human beings which is unacceptable. Although, because of the primitive lifestyle, it seems to be that the African’s are more violent, in actuality, the speaker believes that Western people are more predatorial. To conclude, Okara uses imagery and symbolism to express the speaker’s feelings towards African culture in comparison to Western culture. Another important poetic device that Okara integrates into his poem, â€Å"Piano and Drums† is sensory detail, and in particular, sound. The use of sound helps to develop the images, but to also express musically, the emotions he feels in regard to then two contrasting cultures. For instance, in the first stanza, the speaker hears the sound of â€Å"jungle drums telegraphing/the mystic rhythm, urgent† (2/3). The use of the sound coincides with the use of imagery yet the sound of the drums and the â€Å"mystic rhythm† lures the readers into the poem and assists them in hearing the rawness of the drums and also sets a jungle-like atmosphere to the poem. To show the contrast, this â€Å"mystic† sound that lures the readers in, contrasts with the speaker’s interpretation of the sound of the â€Å"wailing piano solo†. â€Å"Wailing† already gives a negative image of the sound, and throughout the whole stanza, all the readers can think about is the annoying sound of the piano. The sounds that the piano makes are elaborated with â€Å"coaxing diminuendo, counterpoint,/crescendo. † (22/23). When the diminuendo occurs, the word â€Å"coaxing† allows for the readers hear the piano at a distance yet when the counterpoint enters, the other melody interferes and becomes more confusing to the ears. Just when the confusion intensifies, the crescendo makes the piano get louder and harsher to bear. All of the sounds combined and the melodies playing at different times is bewildering to the speaker and essentially causes him to feel â€Å"lost†. This relates to the idea that the Western society is too complex for the speaker to handle and, thus, with everything that is happening at once, the speaker cannot handle it. As a result, the Western culture is not viewed in high regards to the speaker which is translated to the reader through the sounds. Lastly, in the final stanza, the clash of the piano and the drums is revealed through the line â€Å"the mystic rhythm of jungle drums and concerto† (28/29). When the two sounds are placed next to each other, it sounds like a cluster of noise which explains why the speaker feels â€Å"lost in the morning mist† (26). The percussion of the drums and the melody of the piano concerto are such contrasting sounds that it is evident that the speaker wants to distinguish the difference between the two cultures. Therefore, through the usage of sounds in the poem, Okara helps to establish the speaker’s feelings towards the two different cultures. Not only is sensory detail an important literary device, but personification in â€Å"Piano and Drums† helps to express the speaker’s attitude and feelings towards the African culture and the Western culture. The first example of personification is â€Å"groping hearts/in green leaves† (15/16) which is soon followed by â€Å"wild flowers pulsing† (16). The idea of the groping hearts show how united the African natives are with nature and life around them. By personifying the heart, it makes it come alive and truly connects to life and shows the primary concern for the Africans – survival. Just after the reference to the heart with the green leaves, the roles switch and this time the flowers are pulsing. This further accentuates the extent to which nature and life collaborate in the lives of the Africans which demonstrates the great significance and preciousness of their lives. On the other hand, the personification of the â€Å"tear-furrowed concerto† (19) exhibits a different effect on the readers. The concerto, or the sound produced by the piano, is given the characteristic of being crumpled in tears. It is compared to a human face that is crying and leaving wrinkles. This negative image expresses to the readers that the piano is miserable and suppressed. Once again, the reference to the piano is put in a negative light and made to look despondent. Another personification of the piano is the â€Å"wailing piano† (17). It is compared to a hysterical, loud cry which again shows the suppressed and unhappy state that it is feeling. Perhaps the speaker feels as though the Western culture is unable to â€Å"bleed† out and be close to nature, so they are deprived from the rawness of life and, consequently, feels sad. Evidently, the use of personification in this poem, stresses the difference between the two cultures as well as the way in which the speaker feels about it. In final analysis, through the use of the poetic devices: imagery, symbolism, sensory detail, personification, and diction, the concept of the piano and drums being two separate cultures was emphasized and contrasted throughout the poem to show the conflict between cultures as well as the feelings of disorientation a person dealing with both would feel. In the end, it was clear that the speaker is still baffled and confused as to how he would accept both cultures and make it so that there is no conflict between the two. Yet, the sense of isolation and separation is distinct in the speaker as he endures a journey through two cultures that are on opposite poles of each other. Despite the sadness and confusion in the poem, the readers feel that they can empathize well with the speaker because of the well-detailed portrayal of the speaker’s emotions, particularly the piano and the drums. Word count: 2,094

Jonathan Wild †Henry Fielding Essay

The History of the life of Jonathan Wild is the philosophical disposition of a criminal in a right sense belonging to the group of â€Å"Thief Takers†, he emerged as one of the â€Å"Greatest man† in the world of Crime. With the irony as a tool and a satirical disposition, English novelist Henry Fielding’s bought the real Jonathan Wild into his words who was great but goodness was not his vocation and caliber. Jonathan Wild belonged to the genre of Thieve Takers of London. Thieve takers were the ordinary men and women who were rewarded by the police man if they successfully capture highwaymen or law breakers and hand over them to the police or prosecute them themselves. Majority of them were men and they find this work very lucrative. The rates of each Highwaymen, coiners and burglars were worth ? 40 and additional ? 100 was rewarded to them if the crime was committed within the range of five miles of Charing Cross. Jonathan Wild was the most popular and clever of all thief takers at his contemporary period. In the beginning of the eighteenth century he had caught and put before the magistrate many criminals of London. Besides, he would also help in recovering the stolen goods and would demand hefty sum from them. His disposition towards crime created before him an image of a respected citizen in front of not only the authorities but also of whole of London. This attitude in him narrator defined as â€Å"Greatness†, but what nobody knew behind his Greatness lies a most clever and hard-core criminal and a thief. Here the complexity in the nature of protagonist comes in as confined within his nature was a hidden â€Å"bad man†. The recovery of the stolen goods was the part of his great plan. He build up his own empire, with several gangs who had their bases in several districts of London. These gangs had the only business of robbing and pick pocketing. He had also set up specialized gangs for looting churches, gangs over prostitutes, gangs who used to collect protection money from but he never came forward to head the gang but only give them direction. Anyone found neglecting his work or cheated him was immediately reported to police with solid evidences and witnesses who were themselves Wild’s man and in return Wild would get cash reward, therefore narrator abruptly described him as not â€Å"Good. † He was a great hypocrite and was so clever that he always go himself scotch free as no one could prove him guilty. He always would show his gratitude to those who would favor him and show his loyalty towards him and would go to any extent to punish those who would show disloyalty towards them. He would also give protection to those who would seek his to escape from law but also in several cases would himself hand these very people to the authorities not found worthy of him or if get tired. He would never handle the stolen goods himself but had large warehouses where the goods can be altered or repaired and would himself pass the information about the travelers to highwayman. Authorities had complete knowledge about all his illegal activities but were not able to lay their hands on him because of lack of proof. But as there is an end of every bad man, Wild end had also come near and he was finally arrested and given death sentence. Fielding showed Wilde as a courageous soul. At Newgate prison he asked prison clergyman about the â€Å"Theological consequences† of suicide, as he attempted to kill himself by drinking laudanum. Fielding crafted Wild as a bold character with preposterous energy and unswerving disposition. As said by Claude Rawson â€Å"We must not however omit one circumstance, as it serves to show the most admirable conservation of character in our hero to his last moment, which was, that whilst the ordinary was busy in his ejaculations, Wilde in the midst of the Shower of Stones, which played upon him, applied his hands to the Parson’s pocketr, and emptied it of his bottle screw, which he carried out in the world with his hand. â€Å"(Rawson, pg 75). Jonathan Wilde was bold, and had a very strong attitude that he remained with it until the death which narrator aptly termed â€Å"Conservation of Character. †, and truly he was. Works Cited Julien Rawson Claude, The Cambridge Companion to Henry Fielding, Cambridge University Press, 2007. Fielding, Julien Rawson Claude, Bree Linda, Jonathan Wild, Oxford University Press, 2003.

Closely analyse the poems ‘Sacifice’ by Taufiq Rafat and ‘Out, Out’ by Robert Frost

In preparation for this essay I read and analysed a series of poems. Some of these poems include ‘Tich Miller' by Wendy Cope and ‘City Jungle' by Pie Corbett. For the main part of the essay I read the two poems ‘Sacifice' by Taufiq Rafat and ‘Out, Out' by Robert Frost and found out, about the two different cultures. ‘Sacifice' is about a goat being sacrificed when they are laying the foundations of a friend's house, where as ‘Out, Out' is about a boy having his hand chopped off by a buzz saw. In class, as a group we took down notes about the two poems. I will now individually show my understanding of the two poems and write an analysis for them both. I will now analyse ‘Sacrifice' by Taufiq Rafat. The poem is about laying the foundations of a house. To do this they have to perform a ritual. The ritual is that the owner of the house has to sacrifice a goat. In the first stanza we can see that the poet feels empathy for the goat as it says ‘I can feel its point on my throat'. It is suggesting that he has taken the persona of the goat and feels what it feels. This stanza is almost out of order, as the poet Rafat could have put line five ‘We are laying the foundations of a friend's house' as his first line. He could have done this deliberately because he wants to create effect and to catch the reader's attention by having a strong first stanza with language like ‘geysers'. You can tell by the language of the poem that the person who is performing the sacrifice is disturbed and doesn't want to kill the goat as it says ‘A hot sticky sweat breaks out on my body'. This line in the poem stands out for me because it creates a strong image in my mind and tells me exactly how he is felling towards the sacrifice. In the next stanza we find out that there is a group of people that are involved in laying the foundations of a friend's house, as the sentence starts with ‘We are laying the foundations of a friend's house'. By the words ‘a brief prayer' and ‘we stand in a tight circle' you can tell that the culture of the poem is a religious one and that they are also a close community by them all involved in a ritual also by them all laying the foundations of a friend's house. The line ‘The heat, and the smell of blood make me dizzy' tells you how this sacrifice is making him feel and once again it shows that he thinks this is uncivilized. I think that when it says the goat has a ‘civilized and patient look' it makes me feel that the goat doesn't deserve what is about to happen to it and they are going to kill it when he doesn't expect it. In the next stanza they are now performing the sacrifice of the goat. When the poet writes ‘Part of the ritual that it is his hand only' it tells you that the person who has to kill the goat is the one who is having his house blessed. In the line ‘How keenly it cuts! ‘ the poet Rafat is showing that the goat cuts easily and that it is almost like the knife wants to kill the goat. I think that the explanation mark at the end shows the shock and the response of the poet. When the poet writes ‘The movement is a little unsteady' this stands out for me because as well as him being nervous I would be too if I had to kill any animal. Also I think it is ironic that by him being nervous, because he doesn't want to hurt the goat, he is actually causing the goat to feel more pain by not being steady. The word ‘butchering' makes this sacrifice feel more unpleasant because butcher means they kill. ‘Four calloused hands imprison my jerking legs' this tells us that they are working class people because calloused hands suggests that people work with their hands. Also by saying that the hands are calloused, which means harden, it could suggest that they have hard emotions to this sacrifice. Also with the words ‘jerking legs' the poet is taken on the persona and empathy of the goat. In the next stanza they have killed the goat and are now burying it. When Rafat writes ‘the children are fascinated by the tableau' he is saying that the children might want to do this in the future and suggests that this culture could be passed through generations. The goat is forgotten about forever when it says ‘Two spadefuls of dirt will cover me up forever' I feel that it is sad that some people would just kill an animal for their culture and just forget about it afterwards. When Rafat says ‘a white-bearded man chants something holly' it is coming back to the idea that their community is a religious community. At the end of the sentence we can tell that this sacrifice is recent by the words ‘the cameras click' it also suggests that to some this is a celebration but as you read the last stanza the poet has another opinion. The poet Rafat writes ‘we are not laying the foundations of a house, but another Dachau. ‘ The language he is using is very strong at the end. As I read this last stanza it made me think that when he used the word Dachau that means Concentration Camp or even a Death Camp he clearly shows that he disapproves to the whole sacrifice as I would but he also makes it clear that people have different opinions and feelings, to this. Over all I think that Rafat makes it clear you can't change the way people feel, this may be because of there religion or culture. I will now analyse ‘Out, Out' by Robert Frost. The poem ‘Out, Out' is about a young boy who is working in a factory in Vermont. As the poem goes on we find out that a buzz saw the boy was working with chops off his hand. In the first line the poet Frost writes ‘The buzz saw snarled' this suggest that by the word snarled there is danger to come. Also personification is used by ‘buzz saw'. The poet suddenly changers the tone of the poem by using the words ‘sweet-scented' and also saying in line five about the ‘Five Mountain Ranges' and ‘Under the sunset into Vermont'. I think that personally this was very clever because the poet has brought the scene alive and goes on to set a pleasant scene with the Mountain Ranges in Vermont. He also tells us a bit about the culture. He does this by mentioning the Mountains, which tell us that this is an isolated community. In line seven the poet has once again changed the tone of the poem by coming back to the saw. In this line he has used repetition by repeating the words ‘Snarled and Ratted'. He explains why the buzz saw was snarling and rattling in the next line by saying ‘As it ran light, or had to bear a load'. When the poet writes ‘and nothing happened: day was all but done'. This Suggest to the reader that it is just a normal day and that nothing special was going to happen. I found this clever because it is misleading. In the next line the poet shows a bit of emotion by saying ‘call it a day, I wish they might have said'. By using the words ‘I wish' it makes you think that something bad may happen to him. To please the boy' the poet writes in the next line. This is the first time the poet introduces him as just a boy. This suggests that as apart of their culture they get young children to work. I disagree with this because I think that young children are not as experienced with using dangerous equipment such as a buzz saw and something could happen to them if they are not careful and could get hurt. The poet goes on to introduce his sister in line thirteen ‘His sister stood beside them in her apron'. As the poet does this it could suggest that as a part of their culture, families work together. Frost also writes that the sisters tell the rest of the workers it's supper ‘To tell them ‘Supper†. This could suggest that the poet has given them traditional roles for the genders. This is that the men have to do the work and the women have to cook. My response to this is that I disagree because it is sexism and I think that is wrong. In the next couple of lines Frost describes how the buzz saw cuts the boys hand off because he is not paying attention and gets distracted by his sister saying to word ‘Super' and loses his concentration. Frost writes just after the word ‘Super' that ‘the saw, As if to prove saws knew what supper meant, leaped out at the boy's hand' it is as if the saw decides to eat by hearing the hearing the word supper so he users personification. He explains that ‘he must have given the hand' and that the boy couldn't pull away in time. ‘But the hand! ‘ the poet writes, which means that he is in shock and dismay by the exclamation mark at the end. By his hand getting chopped off it tells as that it is very physical, manual, dangerous work they do. The boy's first outcry was a rueful laugh'. This suggests that he doesn't really realise what has happened to him. By the poet using the word ‘rueful' it tells us again that he is in shock and doesn't believe it. Frost writes in line twenty ‘as he swung toward them holding up the hand, Half in appeal' this could mean that the boy has reacted different to his hand being chopped off. This is because at first he was in shock and then he was looking for help by swinging towards them. The poet then writes ‘but half as if to keep the life from spilling'. This could refer to the title ‘Out, Out' because as the blood is spilling out of him it is also like the life is spilling and going out of his body as well. The boy's final reaction is when it says ‘then the boy saw all' this suggests that he knows that he is going to either be disabled or even die. The poet writes how the boy has now become a teenager by using the words ‘big boy doing a man's work' even though the boy is a ‘child at heart'. In the next few lines it tells us that the boy has lost his hand and that he has even lost his life. At first the poet brings the boy alive by using speech and getting him to say ‘Don't let him cut my hand off'. The poet now changers the whole pace of the poem by just having the word ‘So' by itself. This suggests the finality of the poem. ‘But the hand was gone already'. This means that despite what he wants it doesn't matter because the hand was gone and it couldn't have been used again. In the next sentence we find out that their medical provision is quite basic because it says ‘the doctor put him in the dark of ether'. The ether is for the boy to cope with the pain. The boy ‘lay and puffed his lips out with his breath'. I think this was sad because we know that he is going to die and that could have been his last breath, but it still suggests that there is life still there. ‘And then-the watcher at his pulse took fright'. This just means that the fright caused his pulse to go down. Also the hyphen could suggest a dramatic pause. His life is slowly going away from him now when Frost writes ‘Little-less-nothing! I think that the exclamation mark means the end and it goes on to say he has died ‘and that ended it'. My response to the end of the poem is a one of disbelieve. This is because the poet writes ‘Since they were not the one dead, turned to their affairs'. I personally find this hard to believe that their culture is quite hard hearted and that they think death and danger is a normal part of life. I don't know how some people would just carry on with their lives ins tantly and think it was just another death. This poem must be quite old because of the whole attitude towards death has changed. This is not like ‘Sacifice' because that was quite recent because of the ‘Cameras'. I will now write about the similarities and differences between the two poems and compare them both. I will start off with some of the similarities between ‘Sacifice' and ‘Out, Out'. The first thing I have notice between the two was that they both have quite a sad, and depressing tone towards them. This is because they are both about death. Also in both of the poems the characters take the deaths quite lightly e. . in ‘Sacrifice' they just forget about the goat ‘Two spadefuls of dirt will cover me up forever' and in ‘Out, Out' they feel that it is just another death ‘Since they were not the one dead, turned to their affairs'. Another similarity is that the poet, or the voice of the poem, does not appear to share the views of the communities described. This is because in ‘Sacrifice' the poet does not want to kill the goat but community does and in ‘Out, Out' the boy does not want to carry on working ‘Call it a day, I wish they might have sad'. They both tell a story and they create a serious tone because they are in blank verse. As they are in blank verse it sounds like someone is telling a story. The last similarity I found is that they both give insights into the cultures in which they are set. Also they imply criticism of the aspect of the culture they are describing. For example in ‘Out, Out' one criticism is that a young boy like him should not be working at such a young age but it is apart of their culture to do so. An example of a criticism in ‘Sacrifice' is that they should not kill the goat but they do so because it is apart of their culture. Now I will describe some of the differences between the two poems. The main difference would have to be that ‘Out, Out' is about a human where as ‘Sacrifice' is about an animal. They both describe different cultures. For example ‘Sacrifice' is a religious community and ‘Out, Out' isn't. I found that one difference was that ‘Sacrifice' includes empathy with the goat, where as ‘Out, Out' just describes what happens. Also ‘Sacrifice' is divided into stanzas and is in clear sections, where as ‘Out, Out' is not in stanzas and just flows chronologically through the story. Another difference would have to be that the poet in ‘Sacrifice' is more involved where as in ‘Out, Out' the poet is more of an observer. The last difference I can think of is that the death of the boy was an accident where as the death of the goat was on purpose. Overall I found that ‘Sacrifice' by Taufiq Rafat was very sad because I don't think it was right for them to go ahead with the ritual sacrifice of the goat just because they are laying the foundations of a house. The only decent and respectful bit towards the goat was from the poet himself. He doesn't think this was right either and at least his heart is in the right place. He lets us know from the very beginning that his real sympathies are with the goat: ‘As he moves the knife across the neck of the goat I can feel its point on my throat'. But Rafat's sympathy isn't much use to the goat. This is because if he has his doubts about the ceremony and he knows he is going to sacrifice the goat, I don't get why he is there in the first place if he doesn't want to kill the goat. Apart from this I found it a very interesting poem to read. For ‘Out, Out' by Robert Frost I felt that it is a tragedy that a young boy who lives in a rural area, is propelled to work longs days, doing a job that is fit for a man and that he is doing this instead of spending the days as a youth. When Frost writes ‘Call it a day, I wish they might have said, to please the boy by giving him the half hour that a boy counts so much when saved from work' I felt that not only do these lines inform us that the boy wished he did not have to work but it also reflects a sense of regret on the bystanders part. It proposes the fact that if they had finished up early, or even not made this young boy do a job fit for his superior then his death may have never occurred. I found this part particularly important to me because if they had done the right thing and not gave him this job he could have still been alive! I liked the fact that Frost uses particular techniques such as, personification, repetition, onomatopoeia, and word structure, which produced a precise rhythm to the poem. Another bit of this poem I liked is that throughout the poem the buzz saw is personified and is given human and animal like qualities. And the saw snared and rattled, snarled and rattled as it ran light or had to bear a load'. This I found suggests that the saw is in fact some kind of creature, which may posses more power than the boy. To some up I think that Frost's ideas of life and death, the harshness of life's demands, and how he shows personal interest in the way in which individuals deal with life's issues su ch as death are clearly reflected in the poem ‘Out, Out'. I think that this was a great poem to read.

Local government taxes Essay Example | Topics and Well Written Essays - 1250 words

Local government taxes - Essay Example The poorest twenty percent of Americans, on average, pay a combined local and state tax rate of eleven percent while those in the wealthy bracket only pay five and a half percent. This disparity becomes even more pronounced in the Washington State, which possesses the most regressive system of tax with the poorest twenty percent paying an average rate of seventeen percent while the wealthy families pay only 2.3%. What are the most regressive and progressive states? Progressive States The most standout feature of regressive tax states is the progressive nature of income taxes and less reliance on excise and sales taxes. Vermont taxes, for example, are among the least regressive in the US due to their highly progressive income tax and decreased excise and sales taxes (Davis et al 3). Vermont’s tax system is also rendered as a little unfair because of the refundable EITC. Delaware’s income tax regime, however, is not progressive, but the high reliance it has on income taxe s and low utilization of consumption taxes makes its tax system only slightly regressive. The District of Columbia and New York have each achieved a tax system that is close to flat overall via the use of generous EITCs, as well as an income tax that has relatively high top rates (Davis et al 3). However, it should be noted that the least regressive states as far as tax policy is concerned generally still fail to meet the criteria that most people would consider as a minimal standard of tax fairness. In these states, some middle or low-income groups actually pay more local and state income tax than the wealthy actually do. New Jersey is another of the progressive states with their legislature passing a millionaire’s tax, which was vetoed; however, by the Governor for the third straight year. The revenue raised from this would have helped offset property tax decreases for middle class. Finally, Rhode Island came up with an innovative tax idea to reduce incrementally corporate taxes to companies that created employment over a 3-year period in the state, which was a progressive move. Regressive States On the other side, of the tax regimes are ten states that have particularly regressive state and local taxes. These include; Alabama, Pennsylvania, Nevada, Arizona, Illinois, Texas, Tennessee, South Dakota, Florida, and Washington. In these states, residents with lower income are asked to pay almost six times as much income tax as their wealthier counterparts. Middle-income families residing in these states have to pay three times the share of their income when compared to the wealthier families. In a majority of these states, including Nevada, Tennessee, South Dakota and Washington, personal income taxes are not levied on a broad base. The rest of these states, including Illinois and Alabama, do levy income tax, although their income tax is structured in a way that makes them less progressive than, for example, New York and other progressive states. Illinois and Tennessee have an income tax at a flat rate, which taxes the wealthy using similar marginal rates to those used in taxing the poor wage earners. Nevada, Tennessee

Exercise Coursework Example | Topics and Well Written Essays - 250 words - 1

Exercise - Coursework Example One can rely on violation of the Americans with Disabilities Act or the Connecticut Fair Employment Practices Act. The law however prohibits discrimination based on age. Section 622 sub-section 3(a) say, â€Å"It shall be unlawful for an employer to fail or refuse to hire or to discharge any individual or otherwise discriminate against any individual with respect to his compensation, conditions, terms, or privileges of employment, because of the individual’s age.† It continues in sub-section 3(b), â€Å"It shall be unlawful for an employment agency to fail or refuse to refer for employment, or other ­wise to discriminate against, any individual because of such individual’s age, or to classify or refer for employment any individual on the basis of such individual’s age...† (Eeoc.gov, 2014). In the United States of America, tobacco smoking employees are protected by state statutes — Smoker Protection Laws. At the moment, twenty-nine states plus the District of Columbia have such laws operational. Although these laws vary from state to state, employers are generally legally prohibited from either firing or refusing to hire an employee for consuming any tobacco product during non-working hours and away from the employers property. Consumption of such products in the employer’s premises or during working hours is however not protected (Provine, 2007). In Colorado and New York there is no law related to tobacco use in employment relations. Smokers are however protected under other broader state statutes that forbid employers from discriminating against an employee who engages in a lawful activity seeing as consumption of tobacco is legally

The essay should apply economic analysis to a real world situation or

The should apply economic analysis to a real world situation or issue - Essay Example Nonetheless, irrespective of the diverse challenges facing the global economy presently, continental Europe poses the biggest threats to the growth of the world economy (Economist, 2014). Presently Germany is witnessing a fall in terms of growth. Based on the contribution that Germany makes to the Eurozone, this means that the euro area will head towards its third recession in a period of six years. Irrespective of the efforts that the leaders of the Eurozone have made to boost the growth of the region and save the dominant currency, they have ended up wasting two years without any progress (EurActiv, 2015). Italians and the French have for instance embarked on introducing structural reforms while Germans have supposed strictness of operations, and these efforts have not been effective in boosting growth in the region. In the European region, more than eight countries are witnessing falling prices. The overall rate of inflation has gone down considerably to about 0.3 percent, and will deteriorate further in the coming years. The Eurozone comprises of about one-fifth of the global output. Thus, with the rate at which the region is witnessing deflation and stagnation, it is likely that this effect will prevail in different parts of the world, leading to global stagnation in the coming years (Los Angeles Times, 2015). Despite the effect being felt in Europe, several optimists both outside and inside Europe refer to the example of Japan. During the late 1990s, Japan witnessed a major deflation, which has unpleasant effects. This deflation did not have the major influence on the country or the world. However, based on the events taking place in the Eurozone, it is apparent that more dangers will emerge. Unlike in the case of Japan, the case of the Eurozone is not secluded. From America to China, the rate of inflation is considerably low and falling. Unlike Japan’s case, whose society is

Terrorism and just war Essay Example | Topics and Well Written Essays - 1250 words

Terrorism and just war - Essay Example Acts of terrorism involves arousing fright amongst the target population so as to push a particular political, social, cultural or a religious motive. The methodology for this involves killing random people. In the modern history, the usage war over terrorism has become a commonly used geo political jargon. The popularity and acceptance of this term within itself suggests the global feelings against terrorism. The random victims of terrorism are often referred to as innocent people who are disassociated with the cause of terrorism. The just war theory suggests the idea of innocence of the victims as a decisive factor in justifying a war. This innocence of the victims is the elements which make an act of terrorism unjust over a war wherein only soldiers involved are targeted. The larger philosophy of this innocence has to be however further analyzed. The thesis of this paper is that the concept of innocence of the victims of terrorism does not make terrorism theoretically unjustified as compared to that of war. It must be noted here that the paper does not intend to justify terrorism as a theoretically acceptable norm. â€Å"Just war theory provides normative content for ethical arguments about the resort to and conduct of war on the assumption, distinct from realism, that morality has a place in international politics—although like realism, it assumes that war is an enduring feature of world politics† (Crawford, 2000). It has been observed by several philosophers that the idea of innocence of victims as proposed by the Just war theory is often misunderstood (Walzer, 2006). Interestingly, the very word innocence provokes sympathy among the observers of war. For instance, the September 11 attacks on the World Trade Centre killing ‘innocent’ people was taken up quite sentimentally by the rest of the world. However, it must be understood that the meaning of the term ‘innocent’ proposed by the just war theory is quite differen t from that of the common perception of the sympathizers. It more or less means disassociated in the theoretical context. In other words, the word innocent in the war context refers to people who are not officially appointed by the system in war to engage in the war. In the context of a war between two countries, the people who are engaged are the soldiers who designated for the war by both the countries. All the other civilian people of both the countries enjoy the immunity of ‘innocence ’(Walzer, 2006). Theoretically just war is conceptually where only these soldiers are targeted and not other civilians. On the other hand, an act of killing people who are not directly involved in the cause is considered to be unjust and is termed terrorism (Walzer, 2006). Thus it is the nature of the victims that draws the line between a just war and an act of terrorism. In broader sense the nature of the victims is decided by their innocence as perceived by the just war theory(Walzer , 2006). However, the reality is that there are conceptual errors in the ways in which the whole theoretical concept of innocence is perceived by the critics. For instance, in the case of a war between two countries there are many soldiers who get killed who necessarily were physically engaged in the battle. There will be a wide range of services associated with a soldiers’ team who are victimized to death while supporting the team in the war front. However, these people do not

Common Chemicals in the home that cause toxicological poisoning Essay

Common Chemicals in the home that cause toxicological poisoning - Essay Example This may cause death, breathing complications, shock or even nausea. Treatment may be done by giving the person a lot of fluids, prevent vomiting by the victim and in worse situations, contact the poising centre is advised (Turkington & Mitchell, 2010). Acrylamide is yet another household chemical that may cause poisoning. Acrylamide is used to treat drinking water and toughen paper (Turkington & Mitchell, 2010). This chemical dissolves in water, can be ingested, inhaled and absorbed via the skin. Acrylamide may damage the brain, peel and inflame the skin, numben the legs and may cause drowsiness. Treatments can be done by administering activated charcoal and gastric lavage with salty cathartics (Turkington & Mitchell, 2010). Vitamins B1 and B12 may be helpful in protecting the central nervous system (Turkington & Mitchell, 2010). Medicines also contain chemicals that may cause deaths in the homes. Medicines may contain iron, aspirins, sedatives, digoxin, and quinidine amongst other chemicals that may lead to suicidal actions in the homes (Turkington & Mitchell, 2010). Care can be taken by storing medicines well, especially among children, and adults avoiding overdependence on

Multinationals and Global Business essay Example | Topics and Well Written Essays - 1500 words

Multinationals and Global Business - Essay Example Before the merger, these companies had been rivals and the process of bringing them together ensured that both of these companies were able to put aside their rivalry and cooperate in an international level; becoming among the most dominant oil and gas companies in the world. Since its formation, Royal Dutch Shell has continuously grown and evolved according to the different circumstances that it has encountered; essentially ensuring its success where many others have failed. According to Jones (2005, p.164), in the twentieth century, â€Å"firms sought to access knowledge to develop technology that are distinct from but contemporary to those created by their parent companies.† At the period of its formation, the two parts of Royal Dutch Shell were not merged, but were kept separate as a result of nationalist sentiments in both the Netherlands and the United Kingdom. The result is that these two parts of the company continued to be run as separate entities with one based in The Hague and the other in London. The portion based in The Hague took on the responsibility of production and manufacture while the one in London took over the transportation and storage of the products. Thus, in order to cater for nationalist sentiments in both countries, Royal Dutch Shell chose not to go ahead with the merger because to do so might have hampered its operations. This strategy can be related to Alfred Chandler’s structure follows strategy theory which s tates that the structure of a company is often determined by its strategy and this is based on the formation of independent units that operate under the umbrella of a parent company (Chandler 1990, p.61; Gopalan and Stahl 1998, p.32). Thus, through its headquarters, Royal Dutch Shell was able to continue coordinating the activities of its Dutch and British units without compromising their independent nature. Royal Dutch Shell chose to begin its

Shopping Malls in the UK Case Study Example | Topics and Well Written Essays - 2250 words

Shopping Malls in the UK - Case Study Example The malls evolved in stages. In Mesopotamia city of Ur, by 1600 B.C someone decided to separate a street of shops from the town with doors which were closed at night. That is the first trace of the 'enclosed shopping promenade" evolved in more than a millennium. Then the ancient Greeks had their liking for the market and the market place was the center of debate and discussion. As the stoicism was named for the stop, it was a large roof structure; walled on three sides. Stoa, along with other purposes, was used for the marketplace. In the Roman Empire, Trajan decided to replace the crowded jumble of streets and small buildings with grand buildings with a formal plan. Aula Traiana was the two-story market with a vaulted roof. (Paquet, 2003 pp, 87) The early history of shopping mall dates back to 10th century A.D of Isfahan's Grand Bazar, largely covered and 10 kilometers covered Tehran's Grand Bazar has also a long history. Grand Bazaar of Istanbul which is still one of the largest co vered markets in the world with about 58 streets and almost 4000 shops were built in the 15th century. Saint Petersburg's Gostiny Dvor, the first purposely- built shopping mall was constructed in 1778, consisting of 100 shops with an area of 53,000 m. (New York Times. November 15, 1957). In 1774 the Oxford Covered Market was established in England and is still running. The Burlington Arcade was opened in 1819 in London. The United States owed the concept of shopping malls to The Arcade built in Rhode Islands in 1828. Shopping Malls in Britain: For the modern shopper, the shopping under one roof seems natural but for the medieval shopper, it was all strange. In medieval days many European countries were controlled by guilds that took care to see what was sold and made. It kept stores small and specialized. Mercers were the stores which sold grocery and fabric both and were the medieval shopping malls. Actually, until 1700 there were a few wealthy people in Britain who could afford to buy many goods. Even the rich paid 'cash on the barrel' because credit was the order of the day. Quakers leader George Fox complained about the absence of fixed prices in English stores.

Assignment (primary research required) Essay Example | Topics and Well Written Essays - 3000 words

Assignment (primary research required) - Essay Example This report explores the application of theoretical concepts of small business management in particular the issues surrounding marketing aspects of small businesses and the strategies that need to be adopted with particular reference to the restaurant industry. A primary study was conducted involving a family restaurant. The purpose of the research was to explore how successful small business entrepreneurs apply theoretical concepts of small business management such as marketing to their businesses. The findings suggest indicate that marketing is perceived as a means to build customer awareness about the enterprises and offerings. It was also found that application of marketing thoughts and practices are useful for profitability of the firm, but are constrained by lack of resources. Contents Abstract ii Contents iii Table of Figures iv Photo credit iv Managing Small Business Marketing 1 1. Introduction 1 1.1 Significance 1 1.2 Aims and objectives 2 2. Literature Review 2 2.1 Definiti on of small business 3 2.2 Marketing and business orientation 3 2.3 Marketing mixes and approach to marketing 4 2.4 Customer acquisition in small businesses 5 2.5 Customer relationship management in small businesses 6 2.6 Summary of critical review 8 3. Primary Research 8 3.1 Interview with owner manager 9 3.2 Findings 11 4. Discussion 11 5. Conclusion and Recommendations 12 5.1 Recommendations 12 The researcher also recommends that further studies may be undertaken to reveal the difference in the levels of success of small businesses in terms market share and profitability caused due to implementation of marketing principles and techniques. 12 References 13 Table of Figures Figure 1: EU Classification of enterprises 3 Figure 2: Small businesses usually follow the bottom-up marketing approach 5 Figure 3: Observations from literature review 8 Photo credit Cover page photo: http://www.oxfordrestaurantguide.com/gees/ Managing Small Business Marketing 1. Introduction The small business sector is a major contributor to the economy in many parts of the world. In the year 2000 the sector in the UK comprised approximately 3.7 million small firms, majority of which were micro businesses, of which 66 per cent were either run solo or self-employed people (Fraser & Thompson, 2011). Twenty-five per cent of these had less than 10 employees. These figures are growing steadily. The UK government believes that â€Å"the health of the economy requires the birth of new enterprises in substantial numbers. We cannot assume that the ordinary working of market forces will necessarily preserve a small firm sector† (Fraser & Thompson, 2011, p. 29); and considers it to appropriate to intervene in proliferation of small business. There are however other reasons for phenomenal growth of small business as, (1) free market economy; (2) control by large firms; (3) spirit of individualism; (4) growth of IT; (5) growth of niche marketing; (6) growth in service sector; and (7) unemploym ent. 1.1 Significance In the UK small businesses contributed a significant 25 per cent of total private sector employment. Their combined turnover represented almost 20 per cent of the total turnover of the private sector. Small business firms employing fewer than 50 people accounted for 9.5 million jobs

Tata Docomo Essay Example for Free

Tata Docomo Essay EXECUTIVE SUMMARY TATA DOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSMplatform arising out of the Tata Groups strategic alliance with Japanese telecom majorNTT DOCOMO in November 2008. Tata Teleservices has received a pan-India licenseto operate GSM telecom services, under the brand TATA DOCOMO and has also beenallotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles.India is the fastest growing major mobile market in the world.Building on leadingposition in the market,TTSL. Aims to capitalize on the growth potential to significantlyincrease the subscriber base and market share. The telecom sector is increasing dayby day and the competition is getting more and tougher. Initially Tataservice was providing CDMA and after tieup with DOCOMO they come up in . OBJECTIVES OF THE PROJECT The objectives of this study/project as follows: * To identify the strategies Tata Docomo is following to grab the Indian market. * To study the schemes and services provided by TataDocomo. * To study thevarious tariffs charged by TataDocomo. * To study the unique features and services offered by TataDocomo. * To perform a SWOT analysis of TATADocomo. * To know the impact of promotional activities on the purchasing behavior of the buyer. * To study the Customer satisfaction level regarding the services provided by TataDocomo. INTRODUCTION TATADOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSM platform arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand TATADOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles. The launch of the TATADOCOMO brand marks a significant milestone Indian telecom landscape, as it stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider with a50 percent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technologies, as also products and services like the i-mode TM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! DOCOMO is also a global leader in the VAS (Value Added Services) space, both in terms of services and handset designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the TATADOCOMO brand. TATADOCOMO has also set up a Business and Technology Cooperation Committee, comprising of senior personnel from both companies. The committee is responsible for identification of the key areas where the two companies will work together. DOCOMO, the world’s leading mobile operator will work closely with Tata Teleservices Limited management and provide know- how on helping the company develop its GSM business. Despite being a late entrant, TataIndicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire line Services. HISTORY Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATADOCOMO brand name. TATADOCOMOarises out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATADOCOMO has received a pan-India license to  operate GSM telecom services and has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 14 of India’s 22 telecom Circles in a quick span of under six months. The company plans to launch pan-India operations by the end of FY 2009-10.TATADOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per- second tariff option-part of its ‘Pay for What You Use’ pricing paradigm. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50% of the country’s mobile phone users. Corporate Philosophy With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-how and energy towards the establishment of more personal communication with our customers that contribute to their heartfelt satisfaction. A New World of Communications Culture More personal communication * Reliable access * Real time access * E-communicationOne-to-one â€Å"personal * This gives birth to a new world of communications culture * Freedom to enjoy communications anytime, anywhere with anyone * Opening of endless lifestyle horizons  To achieve this In order to create a world of more innovative and enriched communications, we will improve service quality, aggressively move forward with the development of various services. We will also research and develop a more advanced user-friendly communications interface, and at the same time we will provide these services and technologies to an ever expanding area. Customer Satisfaction: * Communications those are always ready when needed. * Capability to contact whomever, from wherever and whenever the customer desires. * Happiness that comes from heart-to-heart communications. * Bringing customers another step closer to realizing their dreams. * Responding to every customer with consideration, courtesy and thoroughness. * Providing products that give customers easy and convenient access to cutting-edge functionality. To achieve this * First and foremost, we will fulfill expectations of customers by fulfilling our response to their needs through improved service quality, building original networks, enriching functionality and expanding the service area. In addition, by providing an expanding and ever-improving selection of services at inexpensive rates, we will deliver satisfaction to a growing diversity of customers. * Making the most of the talents of each individual in our company. * Respect for the individuality and sense of values that are unique to each person. * Enable internal corporate communication to flow free from vertical and horizontal organizational barriers. * Make the most of the ideas of each individual. * Foster a corporate culture that is not restricted by conventional thinking and systems. * Create a creative office environment that supports the fulfillment of the individual. * Fostering an open corporate culture that welcomes the ideas and views of the individual. * Evaluate personnel based on their merits. * Build a company that overflows with a challenging spirit. To achieve this  By improving our system and programs for the enhancement of human resources and unifying our human resource development, we will empower each individual to exert their skills to the utmost of their capabilities and discover new potential. At the same time, we will strive to create a workplace that motivates individuals through measures such as improvement of the working environment and labor conditions and enhancement of health and welfare benefits. VISION We will leverage our strength in executing complex global scale projects to make leading edge information and communication services affordable by all individual consumers and business in India. We will offer unparalleled value  to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders while enabling millions of India’s knowledge workers to deliver their services globally. STATISTICS * Third largest telecom network in the world. * Error! Hyperlink reference not valid.Largest operator in INDIA is BSNL. * INDIA’S mobile market is the fastest growing market in the world. * World’s leading Japan based Telecom Company. * Over the years technologies of DOCOMO has defined industry bench marks like 3G technology. * It is the global leader in value added services. * TATA telecom Incorporated in 1996. * Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Deep involvement in the launch of 3G has inspired us to create an infrastructure that will allow people and all kinds of objects to communicate a wealth of information. Extended systems will link the home, the office and any number of other locations to bring greater convenience to all aspects of everyday life. For the future, it is our aim to incorporate information gathered by all five senses to achieve an array of services far beyond anything envisaged to date. * NTT DOCOMO is already making rapid progress in such areas through a wide range of innovative research, building expertise and techniques as we move forward towards exciting new business opportunities. * Innovating dreams * Our goal is to create a broad array of exciting new services. Services that will bring undreamed-of convenience to people everywhere. * In addition to Audio Barcodes and 3D Display System introduced in this website, cutting edge technologies beyond the imagination are already under development. These include a system that makes distant objects feel like an extension of the human body for ultra realistic experiences, and advanced chips that will allow items such as household appliances to communicate. Whats more, we are actively realizing 4G technology such as MIMO (Multiple-Input-Multiple-Output) multiplexing technology and a wireless access communications system, as well as contributing to the establishment  of specifications for global standardization. * Researchers at NTT DOCOMO have a clear vision of the future. A future that will unite all of the above advances and many more, to create a world where people can communicate at a higher level, regardless of time and space * Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services. * Competition is very intense due to low differentiation. * India ended March this year with 391.76 million mobile lines and teledensity is around 36.98. * Airtel enjoys 33.9%, Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively. * PRICE * It having attractive tariff plan:TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. Disruptive Innovation in the Indian Telecom Industry by TataDocomo Wikipedia defines disruptive innovation as an innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Indian Telecom space was â€Å"Disrupted† by TataDocomo when they came out with a ‘1 paisa per second’ tariff. We have earlier seen how Reliance India Mobile changed the mobile industry by coming up with the lowest tariff in the beginning of this decade. The call charges were around Rs 2-3 per minute and because of Reliance this was brought down to around Re 1 per minute. TataDocomo was the next one to employ disruptive innovation in the Indian mobile industry. Currently the game is not played on the price front but Value added services front, which is evident from the advertisements of Airtel (Madhavan and VidyaBalan) and Vodafone (Zoozoos) in the past. If Aircel is redefining how telecom operators approach value added services and GPRS in India, TataDocomo is doing its bit to change billing practices. The joint venture between Tata Teleservices and Japanese telecom major NTT Docomo officially began rollouts with a plan to invest $2 billion for its pan-India GSM services. Customer Satisfaction The 21 century belongs to the service sector. The customer of yesteryear was a silent person who uncomplainingly purchased the goods from the market place. There is a new customer emerging today. Customer satisfaction can be  defined as, customer satisfaction is the feeling derived by the consumer when he compares the actual performance of the product’s with the performance that he expects of it. The measurement of the customer satisfaction typically begging when a company realizes that their customer s is the people, who provide the revenues that, hopeful, will cover expenses. Most companies start by establishing a customer satisfaction baseline. Then they target year by year improvement. Understanding customer requirement and delivering superior quality goods and services to achieve composer satisfaction lead to the retention and growth of the customer. General Idea about the satisfied customer: Satisfaction is a persona’s feeling of the pleasure or disappointment. It is resulting from comparing a product’s perceived performance with his or her expectations from it. Satisfaction is more of an emotional concept. Today organization are aiming at high satisfaction rather than at customer delight because customers who are just satisfied still find it easy to switch over when a batter offers comes along. Those who are highly satisfied are much less ready to switch over. High satisfaction or delight creates an emotional bound with the brand and customer starts looking at an offering emotionally and just rationally. The aim of marketing is to meet and satisfy target customers needs and wants but knowing customer is never simple. Customer may state their needs and wants but act otherwise. They may not be in touch with their deeper motivations. They may respond to influential to change their mind at the last minute. Some of today’s most successful companies are raising expectation and delivering performances to match. These companies are aiming at TCS- Total customer Satisfaction. Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer Loyalty: * These four factors will greatly affect your ability to build a loyal customer base: * Products that are highly differentiated from those of the competition. * Higher end products where price is not the primary buying factor. * Products with a high service component. * Multiple products for the same customer. * Loyal Customers and Loyal Workforces Building customer loyalty will be a lot easier if you have a loyal workforce not at all a given these days. It is especially important to retain those employees who interact with customers such as sales people, technical support, and customer-service people. Many companies give a lot of attention to retaining sales people but little to support people. The increasing trend today is to send customer service and technical support calls into queue for the next available person. This builds no personal loyalty and probably less loyalty for the firm. Before going this route, be sure this is what your customers prefer. Instant Feedback: Recently, many organizations have implemented feedback loops that allow them to capture feedback at the point of experience. For example, National Express, one of the UKs leading travel companies invites passengers to send text messages whilst riding the bus. This has been shown to be useful as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time. Listen to your customers: Is there anything more exasperating than telling someone what you want or what your problem is and then discovering that that person hasn’t been paying attention and needs to have it explained again? From a customer’s point of view, I doubt it. Can the sales pitches and the product babble. Let the customer talk and show them that you are listening by making the appropriate responses, such as suggesting how to solve the problem. MARKETING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company is offering a 1 second pulse instead of the usual 1 minute pulse that other telecom operators are offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A nifty little application â€Å"How much can you really save† on  Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually applies. MARKETING MIX 4P’S OF MARKETING MIX: * Product * Price * Place * Promotion. PRODUCT: TATADOCOMO having good range of services.TataDocomo provides both postpaid and prepaid services. TataDocomo having good quality network which provides clarity in voice. PRICE:It having attractive tariff plan: TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. PLACE:It is having good range of channels of distribution: As Tata already exist in this field of telecommunications as TataIndicom. It has wide range of channels of distribution to sell TATADOCOMO services. PROMOTION:Advertising: TATADOCOMO following different style of advertising pattern in TV ‘and newspapers. Due to that reason it was reaching public very fast. TATADOCOMO PRICING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company offers a 1 second pulse instead of the usual 1 minute pulse that other telecom operators were offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A fifty little application â€Å"How much can you really save† on Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually apply. Now while this plan might sound unique, it isn’t that it hasn’t been tried before back in 2004, TataIndicom had launched 1 second pulse plans, which going by their current plans, appears to have been shelved. At present, TataDocomo has launched voice portals, 24-hour music, cricket commentary and voice chat, apart from offering free Missed Call Alerts and VoiceMail. Interestingly, voice based services are also being priced with a per-second-pulse: 24 hour music and voice chat are priced at Rs. 0.02/second. Caller Tune search service ‘Genie’ is also being priced at Rs. 0.02/second. This is a marked change, again, from the per minute pricing, and can offer consumers cheaper options. Mobile pricing innovation – TataDocomo now charges per website for Mobile Browsing! This is surely a first world over – TataDocomo have gone ahead and launched an innovative mobile Internet offering which allows users unlimited usage of their favorite websites on mobile for a fixed cost. TataDocomo has been forefront in coming up with various attractive pricing schemes, especially, in the pay-per-use paradigm. They were first to introduce pay per second billing on calls, which now is followed by every mobile service provider. They followed it with pay-per-minute and pay-per-call pricing plans as well which has made them one of the fastest growing Mobile companies in India. The new pay-per-website offering however, takes it to a complete different level and unheard of pricing strategy. This is a very thoughtful strategy and something which has potential to growth rapidly. TataDocomo pricing strategy. Pay per site offer two combination: * Those only interested in single websites need to pay Rs 10 per site * Those with multiple site browsing needs can opt for a combo pack at just Rs 25 per month. Customers have a bundle of options within various categories of social networking sites (Facebook, Twitter, and Linked In, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo! Messenger, Nimbuzz). Having said this, there is also a caveat – If you thought it was valid for unlimited use†¦it is not. TataDocomo pay per site plan categorizes each service under 2 different genres – Social Networking Site and Emailing Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb. We have b een quite impressed the way TataDocomo have gone about their innovative pricing models as well as marketing strategies. â€Å"Per Character† SMS Pricing On 8th September 2009, the GSM branch of the Indian carrier Tata introduced a novel pricing strategy for text messaging. Under the brand â€Å"Diet-SMSâ€Å", Tata-DOCOMO bills its customers â€Å"by-the-character†, rather than on a per message basis. It is a very attractive marketing scheme, since many wireless subscribers, almost by habit, tend to pepper their text messages with abbreviations and acronyms. Under the new plan, Tata-Docomo charges â€Å"one paisa per character†. For example, a text which reads â€Å"tnx† (for â€Å"thank-you†) is charged at 3paise instead of the normal sms charge. The Impact TataDocomo has gathered significant market share, owing to its pricing strategies. Existing mobile operators are matching the price and the clear winners are the subscribers since all the competition is sending the prices downhill. ADVERTISING MEDIA CHANNELS India TataDocomo, the youngest among telecom players in India to offer GSM, is Presently banking on its services to garner visibility and a share in the telecom pie. The launch of TataDocomo also announced the intention of the brand to associate with the thought do. TataDocomo, for the first time in the country, offered pay-per-second billing; though other telecom providers have followed suit since. The company has carried out a few adverts that highlight the brands unique features and some other topical advertising during Ganesh Chaturthi and Diwali. The latest from the GSM provider is the Friendship Express TVC. The ad opens inside train, where everyone is doing their own thing. A couple of the travelers dont like the solemn mood and start humming the Docomo tune. Slowly and steadily, others pitch in and soon most of the train is singing along.   The ad ends with the super, Why walk alone when we can dance together.Cutting through the clutter that the Indian telecom landscape fin ds itself in with customers forced to jostle with confusing and complicated products, services and tariff plans Tata DOCOMO is ‘Doing the New’ again, with the launch of its new brand campaign,  aptly titled ‘Keep It Simple’. Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer’s life, by providing differentiated products and services. Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. This campaign is simple, captures the various moods of Ranbirdepicting those of Tata DOCOMO Advertisement strategy TataDOCOMO ropes in RanbirKapoor as brand ambassador NEW DELHI: TataDocomo, the GSM brand of Tata Teleservices (TTSL), today appointed Bollywood star RanbirKapoor as its brand ambassador. The company has inked a two-year contract with Kapoor and will roll out various televisions, print and outdoor campaigns with the actor, starting with the upcoming Indian Premier League (IPL) tournament. We think TataDocomo is an inspirational brand and so is the charm and personality of RanbirKapoor, so it is a great match. We will leverage him in various campaigns to build the brand further, TTSL Head Corporate Marketing Gurinder Singh Sandhu told PTI. TataDOCOMO will undertake various marketing initiatives with RanbirKapoor, including television commercials, print campaigns, outdoors and retail front displays, he added. The company will introduce its new campaign during the IPL tournament, which kicks off on April According to media analysts, TataDocomo is expected to spend in excess of Rs 50 crore for the 360-degree campaign during the IPL season. Other telecom operators like BhartiAirtel, Idea Cellular and Reliance Communications have also appointed Bollywood stars as their brand ambassadors. While Airtel has worked with Shahrukh Khan, Saif Ali Khan and KareenaKapoor, Idea Cellular has AbhishekBachchan as its ambassador. Reliance Communications has worked with HrithikRoshan. Vodafone, on the other hand, has found success with its Zoozoos, the egg shaped cartoon characters featured in its ad campaign. Market Competitors of TataDocomo: * Airtel * Reliance Communication * BSNL * Idea * Aircel * Vodafone * SERVICES NETWORK AVAILABLE * Currently, TataDocomo mobile services available in these following circles: * Bihar Jharkhand * Tamil Nadu * Orissa * Andhra Pradesh * Karnataka * Kerala * Kolkata * Maharashtra Goa * Madhya Pradesh * Chhattisgarh * Haryana * Chennai * Eastern Uttar Pradesh * Western Uttar Pradesh * Punjab * Rajasthan ,Recently LaunchedAandRest of West Bengal, Recently Launched. PLANS Tata DOCOMO Daily Plans. When every day is different, why have a fixed plan? A brand new day calls for a brand new plan. Choose from Daily plans on local, STD, Night calling, GPRS Music and make your own Daily Plan. Benefits: * Anytime purchase * Minimal cost * Ease of process How to subscribe: Dial *141# and choose from Daily plans on local, STD, Night calling, GPRS Music. Product options:- Daily Rental Packs (Rs.2) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Weekly Rental Packs (Rs.10) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Talk More * 30 local minutes @ Rs.5 onTata DOCOMO Network. * 30 local minutes @ Rs.12 across Networks. * 30 local/National minutes @ Rs.14 * 10 Local/National minutes @ Rs.5 | Night Talk * Now converse through the night. 60 Free Local Night minutes onTata DOCOMO Network. * 30 Free local On-net minutes @ Rs.3 * 20 Free local minutes @ Rs.5 | | a. GPRS10MB Free Browsing @ Rs.5 only.| World Calling * 10 minutes to USA/Canada @ Rs.20 * 5 minutes to USA/Canada @ Rs.10| a. Entertainment15 minutes FREE music @ Rs.5| a. CricketCricket Alerts @ Rs.5/day| Terms and Conditions: * Daily implies active till 12 midnight on the same day of pack activation. Ex: A subscriber activated the pack on 25th Feb10 then the pack with daily validity will expire at midnight of 25th Feburary10#. * In case on night packs the expiry of the pack will be 7 am of the next day of activation of the pack. Ex: A subscriber activated the night pack on 25th Feb10 then the pack with daily validity will expire at 7 am of 26th Feburary10#. * The pack will get activated maximum within 2 hrs of request receipt on the system. You will get an automated confirmation SMS once the same is configured on our systems. * You can activate multiple packs in a day. Competitor Analysis The competition has intensified the past few months with new players and schemes coming in. There has never been a better time for the customer to get a mobile phone connection There are at least six if not more operators to choose from in ever circle. In June 09, TATA DOCOMO broke the old system of tariff by introducing per second billing system. As soon as they did this, the other followed suit with price cuts everywhere. Suddenly the idea of calls being free was not so outrageous. The prices were reduced to such an extent that the viability of the business was in questions. The competitive environment of TATA DOCOMO can be looked at from the following perspectives Airtel v/s TataDocomo * The equal competitors are coming up with their new tariffs, plans, special packs and their varying services to prove themselves to be much competitive and trying to anchor them firmly in this mobile sector. * Currently the TataDocomo came up with its services with an all new tariff scheme of pay per second which has brought out a massive revolution in the market. * On 30th Oct the leading mobile service provider BhartiAirtel launched their much awaited â€Å"Pay per Second† tariff all throughout India. The tariff comparison with Airtel and TATADocomo is as follows, * Airtel with its inception on 2001 renders number of customers but their tariff, call rates to different network makes confusion and remains unstable. But Docomo’s 1p/sec throughout India makes consumers to keep track of their account and controls expenses. Airtel has kept different SMS charges even in their Pay Per Second plan with local sms being charged at Re.1 and National sms at Rs.1.50, whereas Docomo introduced SMS charges based on the number of characters. No recharges are needed to opt for per second calling after one year. * Package activation of Airtel ranges from Rs.64 to Rs.99 and varies from circle to circle. Docomo’s does not charge anything extra for activating the per second pack since the tariff plan by default is on per second basis. * The Airtel tariff calculation is hard ranging from 1p/sec to 1.2p/sec , but 20% higher to other operators whereas A2A calls are kept at 1p/sec and that to other operators are charged at 1.2p/sec. But TataDocomo is offering a limited period offer of STD calls at 1p/sec. But Airtel is older than Docomo so it has compact network links than Docomo , so this is the place where Docomo has to establish itself. Meanwhile it is found that Docomo with both GSM and CDMA network added over ‘4 million’ subscribers in September, beating market leader BhartiAirtel yet again. Airtel had 2.5 million new users in September. SWOT ANALYSIS * STRENGTH * WEAKNESS * OPPORTUNITIES * THREATS STRENGTHS: * First to introduce seconds’ tariff plan (seconds pulse) * Good brand image of Tata services * Having large variety of plans * Plans are affordable by any common person. WEAKNESS: * Signal strength. * Postpaid connections are not available as of now. * Customer services are not satisfactory. * Concentrating only on rural areas. OPPORTUNITIES: * Have a great opportunity to expand its services. * To introduce any new plans for internet users. * Introduce 3G compatible services. * To introduce new combined plans like, SMS, Internet, Calling integrated offers. THREATS: * If signal strength is not increased it may lead to change in the network service by the customers. * Tata has to clarify whether this 1ps/sec will continue till its lifecycle. * Heavy competition from all other network providers. INTERNAL ENVIRONMENTAL ANALYSIS OF TATA DOCOMO Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Variety of plans on offer Tata Docomo focuses not only on the price but also makes sure that the variety of services offered is not compromised. There are a number of tariff plans for post pay customers as well as for prepay customers. WEAKNESSES OF TATA DOCOMO One major weakness of this organization would be the lack of adequate infrastructure to service the subscribers that it may initially achieve owing to the low prices. The key issue would be network coverage, where the customers would prefer that a call go through, or not be disconnected, than save Rs. 0.5-Re.1 on a call. At the same time, since operators have so far been focused on the â€Å"land-grab† MORALE OF EMPLOYEES IN AN ORGANISATION Good Morale Morale is a way of describing how people feel about their jobs, employers and companies, and those feelings are tied to the behaviors and attitudes that employees exhibit in the workplace. When employees have good morale, they feel committed to their employers, loyal to their jobs and motivated to be productive. They work harder, produce more, meet deadlines and give it their all. Low Morale According to BNET, a website that offers business management advice, low morale takes a toll on employee performance and productivity. Employees become less motivated to work, less committed to their employers, exhibit an attitude of indifference and are absent more often. Companies pay the consequences of low morale, as less work gets done and time and money are wasted. Such characteristics may not always indicate low morale. Be sure  that you dont misdiagnose employees as having low morale when they may just be having a bad day. Low morale is indicated by a pattern of these behaviors and attitudes over time. MANAGEMENT SYSTEM OF TATA DOCOMO The goal of the Management System and OrganisationOptimisation is to introduce a new organisation and management system at the level of a selected company or a group of companies (holding), as the case may be. The solutions standard subject matter is the conceptual preparation of the clients new organization and the implementation thereof, which is broken down into detailed organisational and functional patterns including job structure and category. Other steps include a preparation of the companys (holding) management rules, setting the basic functions, competencies, powers and responsibilities for individual management levels of a company (holding), and the preparation of a companys (holding) basic internal policies. ORGANISATIONAL CULTURE OF TATA DOCOMO In TATA DOCOMO the organizational culture is the workplace environment formulated from the interaction of the employees in the workplace. Organizational culture is defined by all of the life experiences, strengths, weaknesses, education, upbringing, and so forth of the employees. While executive leaders play a large role in defining organizational culture by their actions and leadership, all employees contribute to the organizational culture. EXTERNAL ENVIRONMENTAL ANALYSIS- Political- †¢ Not favourable in terms of Recent spectrum allocation {2G-scam}. †¢ Political lobbying is prevalent and many companies are taking advantage of it.It has become ubiquotious and creates lots of hassels for the firms. †¢ Due to 2G Scamtherre will be tighter control and auditing system. †¢ Also UPA will bring some new changes as the social pressure is so high{Anna hazaremovemenet}.Some new guidelines are coming up. †¢ TATA may get truly  benefitted by their inherent policy of no form of corruption.TATADocomo should be ready for a patient game so that this political uncertainity gets settled. ECONOMICAL- †¢ Teledensity has improved from under 4% in March 2001 to 53% by the end of March 2010.Cellular telephony has emerged as the fastest moving business segment. †¢ Due to high growth rate,hgherteledensity and sustainable domestic demand cellular telephony will surely reamain in the pink of health in India. †¢ Unexplored rural market.Usage may be low but volume can be high. †¢ Due to immense competition and lowest call rates in the world there are wafer thin margins as well. SOCIAL †¢ Youth population is increasing,adoption to new technologies has become daily routine,more litracy rate and more purchasing power of Domestic consumers makes this industry more than attractive. †¢ Youth will control the economy within next 10 years and companies need to meet their ever changing and newest deamands. †¢ Plans and tariffs need to be updated according to current demand and social habbits. †¢ Devolopment of new apps and cool value added services are in demand. TECHNOLOGY- †¢ Tata Docomo is enjoying the distinct advantage of the backing up of NTT Docomo which proven innovative technology.It is first in Inidia to roll out 3G services in India resulted a growth of 30%-40% in VAS and also planning to bring in 3G enabled mobile phones at an affordable price. †¢ It should try to capitalize the capabilities of Wimaxtechnologies,a high speed data connection,which is supposed to have 12 million subscribers by 2012. †¢ As 3G technologies has made in roads in India there is a growing emphasis on speed and coverage. ENVIRONMENTAL- †¢ People have growing concern about the kind of damage cellular wave do to the brain and other parts of the body. †¢ TATA Docomo should be the first to acknowledge the concern of the people by innovating ways that that can make the waves less harmfull. LEGAL- †¢ Recently due to alligations and speculations surrounding the 2G Spectrum sale many service providers are in legal doldrums and have to face wrath of CBI and judiciary. †¢ Whereas TATA Docomo has benefitted from his fare policies,it should par its back for this and march on with the progress it has seen with full vigour, Recommendations * The availability of recharge voucher should be made available when required by the customers. As this give the good impression about the company. * The network coverage is another asset for the company’s image, which needs to be preserved in future. * The overall image of the customer care services was found to be good but with some loopholes related to delays in problem solving. * The company should be more prompt in handling the queries and problem of the customer, which is vary essential for the prepaid card so as to retain the customers with the company in future. * The customer care executives should be more efficient in handling the customer and also more friendly and polite their conversation, while dealing with the customer. * After sales service is required to be maintained properly, which is not up to the mark * Call rates is affordable so it should be maintained at this level. * Many people are using mobile, but majority of them are not aware of the technology they are using. Manytines it happens that a person doesn’t know which technology satisfied his need. Hence awareness should be created among them regarding advantages and differences in the technology. * Supplementary facilities like call wait, call forward, call hold, call divert, call conference should be made more effective to attract customers. CONCLUSION After analysis and interpretation of the data it can be concluded that TataDocomo is providing a broad range of various schemes ranging from international calling to hello tunes. This is the critical factor to attract  various customers. Wide range of schemes is also leading to increase in number of customers with rapid pace for TaTA Tariff charges introduced by the TataDocomo are found to be cheaper than other services. TataDocomo has emerged as a giant killer due to their tariff plans and heading towards the position of dominator. TataDocomo is providing some unique features and services like pay per second, SMS per character, pay per site plans that are making them being different from their competitors. Awareness of the TataDocomo is spreading widely among people due to their promotional activities. Buyers are now insisting for cheaper plans or threatening to opt out. Majority of the customers are satisfied with the services of the Tata Docomo and they are not ready to switch on to other service providers.

Tissue Types in the Human Body

Tissue Types in the Human Body A tissue is a large collection of cells that carry out a specific function together. Organisms are made up of groups of different tissues. There are four main types of tissues, these are: Epithelial tissue, Muscle tissue, Connective tissue and Nervous tissue. These four tissue types each have their own specific function vital the human body. Because of this, each type of tissue contain cells with specific organelles appropriate to the tissues function. The addition, removal, or adaption of cell features can impact greatly on a tissue, giving it the properties it needs in order to accomplish its role in the body. Epithelial tissue covers the whole of the bodys surface. Epithelial cells are packed closely together in one or more layers. Epithelial tissue specialises in covering the bodys external and internal surfaces. The epithelial tissue located in the bodys interior is known as endothelium. Epithelial tissue can be split into two groups depending on the number of layers its composed of. When the epithelial tissue is only one cell thick its known as simple epithelium. However if the epithelium tissues is two or more cells thick, such as the skin, its known as stratified epithelium.   The main purpose of the epithelial cell is to protect the surfaces it covers, in some cases however specialised epithelial tissues are able to take part in absorption, excretion, secretion, diffusion, and cleaning. Epithelial tissue has the ability to repair itself this is due to the basement membrane which is a selectively permeable membrane. The epithelial tissues ability to repair itself is very useful as it comes under constant wear and tear because of its protective function. The repair process requires a lot of protein to be produced, therefore a large rough endoplasmic reticulum is needed in order to synthesise large amounts of protein. The top layer of cells within the epithelial tissue is often keratinised, making it stronger and more resistant to damage. The nucleus within the epithelial tissue cells are able to change shape depending on the overall shape the cell structure will take on. The nucleus does this in order for the epithelial cells to fit closely together. Epithelial cells can also contain appendages known as cilia, depending on the tissues function. Cilia are often found in epithelial tissue located in areas such as the throat. Cilia waft the mucus with in the throat, reducing restriction and build up. Muscle tissue There are three types of muscle tissue: Smooth muscle tissue, skeletal muscle tissue and cardiac (heart) muscle tissue. The main function of muscle tissue is to create movement of, and in the body. A large of amount of energy is needed within the muscle tissue due to its function, movement. This energy comes from ATP which is made within the tissues cells. Because of this muscle cells contain a vast amount of mitochondria which is responsible for creating ATP. The large number of mitochondria means vast amounts of ATP can be produced and then converted into kinetic energy needed for the muscle movement. Muscle tissues need to be sturdy and resilient due to the amount and type of movement carried out by the cell. This is accomplished by the cell membranes of the muscle cells, known as the sarcolemma. Smooth muscle tissue controls slow, involuntary movements. Skeletal muscle tissue is responsible for the movement of the various bones of the skeleton. Cardiac muscle tissue is found only on the hearts walls, it shows characteristics of both smooth muscle tissue and skeletal muscle tissue. Cardiac muscle tissue is responsible for the contraction of the atria and vesicles of the hear t. Muscle tissue is strong due to its outer layer of collagen fibre, which covers the inner layer known as the plasma membrane. Muscle tissue needs to be able to contract to perform its function. To do this calcium is needed. The calcium needs to be stored within the cell and transferred when needed. The calcium needed is packaged and kept in the cells sarcoplasmic reticulum this is an organelle similar to the SER. The cytoplasm of muscle tissues, called sarcolemma, is unique because it contains large particles of glycogen (storage of energy) and has a high concentration of calcium. This enables the muscle to contract efficiently Connective Tissue Connective tissue can be found within and throughout the human body, taking on many forms varying on its function. Whether its tendons and bones, or blood and skin. The main function of connective tissue is to support the human body and connect together different types of tissues. Connective tissue usually has scattered cells throughout an extracellular matrix. Connective tissues are composed of three main types of cells: Fibroblasts, Macrophages, and Mast cells. Fibroblasts are responsible for creating an extracellular matrix within the tissue, this gives the connective tissue elasticity needed so the tissue can stretch and then return to its original shape when needed. Collagen and proteins mostly make up the matrix providing strength to the tissues as well as flexibility. Macrophages are cells that come from blood cells and clean any Foreign particles present through the process of phagocytosis. The final primary cell type is the Mast cell. The mast cell communicates with the bodys blood chemically, instructing it when to clot its blood, or inflame particular tissues. Mast cells provide the connective tissues with vital reparative properties that are needs when damage takes place. Nervous tissue Nervous tissues are built of nerve cells. The main function of the nervous tissue is relaying electrical impulses from one are in the body to another, collecting, sending and managing information from area to area. The nervous tissue is made up of special nerve cells called neurones. Neurones transmit impulses at a very fast rate and are easily stimulated. The three main neurone types are: Sensory neurone, Motor neurone and connector neurones. Nervous cells are built of a standard cell body, contain cell organelles such as; nucleus, nucleolus, mitochondria, ribosomes, cell membrane and cytoplasm. The Golgi apparatus however is slightly different, not only can it process and package proteins it can also process and package neurotransmitters. At either end of the cell body are protrusions. One of these protrusions is known as the axon, this is a nerve fibre that attaches to the soma, carrying impulses away from it. The axon has a specially adapted membrane that can connect with the membrane of a targeted cell, letting impulses be carried into it. These connections are known as synapses. The dendrite which stems from the other end of the soma, works differently to the axon, picking up impulses from surrounding neurones and transmitting it to its own soma. A material made of protein and fat known as the myelin sheath, acts as a sheath around the axon of a nerve cell. Its primary functions are to protect and insulate the nerve fibre, stopping impulses leaving he cell from incorrect areas, and also increase the speed of the impulses. Ranvier are regular gaps that are located along the sheath, these let nutrients and waste enter and leave the neurone. They also let the impulses move along the neurone itself. These features are what give the nervous tissue the ability to send information to different areas of the body and coordinate bodily functions allowing the body to carry out its intended purpose